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Marketing Content Examples For B2B Businesses

The most effective marketing content is emotional. It offers fresh ideas and perspectives to help solve issues.

Whether it's a captivating video or a thorough white paper, the top marketing content offers value to the audience and meets its branding goals. These eight examples of branded content that is effective are a great way to learn.

Blog Posts

Blog posts are a good way for businesses to share their thoughts, insights and stories. They can be informative or cover any subject. They can include videos, images, polls or audio to make the digital content marketing more interesting and enhance on-page search engine optimization (SEO).

The process of creating blog posts that are high-quality begins with conducting market research in order to discover and confirm a few essential facts about your readers. Once you have an idea of your audience and your target audience, you can begin brainstorming and writing.

Blog posts can be classified into various categories, such as how-tos, listicles and infographics. Creating these kinds of blog posts ensures that your website is full of variety and delivers the value that your visitors expect to find when they visit.

For instance, a "how-to" blog post can teach your readers the latest technique and assist them in solving any issue they're facing, which makes it an excellent piece of marketing content to keep your audience engaged. A curated list is a type of blog post that uses a variety of real-world cases to prove a particular idea. This kind of blog post can also be utilized as a tool for marketing to boost brand recognition and credibility.

Case Studies

Case studies are not as sexy as a popular blog post, but they can be one of the most effective marketing pieces you can make. They are excellent for showcasing your expertise and establishing trust with potential customers. A good case study is designed to help your audience solve the problem by demonstrating the way your product or service has helped a customer solve a similar problem.

Use videos and infographics to make your case study more interesting. But be careful not to make them into advertisements, as it will undermine the credibility of your brand. Instead, focus on creating a useful resource that will motivate and encourage your readers.

You can also make use of case studies to show testimonials from clients and user-generated content (UGC). This helps build trust and makes your site more credible. UGC is most efficient when it is backed up by data.

White Papers

Unlike blogs and feature articles, white papers are typically long-form and provide a greater depth of research and information. B2B companies use them to demonstrate leadership in their field or offer unique perspectives to help customers make buying decisions, understand more about an industry, or resolve issues for their business.

They are a fantastic method of building trust with casual readers, and positioning companies as experts in their area of expertise. They can also assist potential customers move through the sales funnel.

White papers can be found in a variety of forms but they are the most effective when they are tailored for specific audience. Everything from the tone to the distribution strategy should be crafted towards your ideal reader.

White papers are often used to communicate research findings. However, it is easy for them to drift away from the area of practical application and into the realms of theory. To avoid this, backgrounders and problem-solution white papers should incorporate some form of success story to keep readers interested. Additionally, interactive designs are increasingly popular in white papers. They allow readers to filter charts and tables to narrow down the information they want and make it easier for them to absorb the high-level content and move through the sales funnel.

Videos

Videos are a powerful way to communicate with your customers and are an excellent tool to market your company in a dynamic and engaging manner. They're perfect to capture the attention of your customers and also presenting complex concepts quickly.

Tutorials, instructional videos and demonstrations are a few of the most popular video types. These videos are intended to educate your customers on your products and increase their loyalty.

These videos can be used to showcase the expertise of your industry and can be used for an article on your blog, or even as a part of a sales presentation. These videos are an excellent tool to connect with your audience. Especially if they are relevant and are connected to current events or movements.

You can use testimonials to increase trust in your brand and inspire new prospects. You can ask your existing clients to record their experience with your brand, or hop on Reddit and host an AMA (Ask Me Anything) session. You can also make screen share videos or how-to videos focused on specific issues. If you have an ecommerce solution that can help small to mid-sized companies manage their online stores, title your video "How to Create Shopify Store". This will help you rank it in search engines.

Testimonials

Testimonials are a different type of social proof that makes people believe in the credibility of a brand. They can be found in text or video format, and are a great tool to increase sales and improve a business's online image.

Testimonial content is useful because it focuses on the requirements of the customer and how the company's product or services solved their issues. It also helps establish credibility for the company because it shows other people have had the benefit of the product.

If you choose to use testimonials, make sure that they include the name, company name, and the name of the person who wrote them. This will enhance their credibility. It is also essential to make the testimonials as authentic as you can by using a person's face. This will also help to create a connection between the consumer and the brand.

You can add testimonials to other pages on your website. Some businesses have a separate page dedicated to testimonials, but you can also incorporate them into other pages. If a testimonial mentions an item for example it could be displayed in the relevant product page or checkout page. This approach will avoid the page being viewed less often than other pages and will still offer the same social proof.

Interactive Landing Pages

Interactive elements on landing pages can increase the engagement of visitors. This type of content can help you reach its goal of turning visitors to leads. Rather than being a static site with the usual sign-up form and other marketing content, interactive pages provide an experience that delights your visitors.

This interactive landing page for Mooala's dairy-free milk employs an approach that is playful to keep the user engaged. The landing page has an easy sign-up form that offers several options, which speeds up the conversion process further.

Another example of a dynamic landing page is this one from TransferWise which is a money transfer service. The first screen makes use of real-life examples and social evidence to convince potential clients that the service is worth the cost. The second screen allows users to fill out a simple form to find out more about the way the product works.

For B2B marketers selling high-priced products, a landing page is an opportunity to create an inventory of leads. In exchange for contact information you could offer an eBook or webinar, free trials, or other content that will make your customers want to sign up.

Headache Trackers

At the consideration stage at the time the client has identified their issue and is seeking solutions, saas content marketing company should educate consumers about headache triggers and solutions. Examples include infographics that provide information on the most common causes of headaches, or a white paper that shares proprietary research on the science behind headache remedies. White papers often require users to provide their email address as a condition of access. This helps build confidence and credibility for the brand with potential customers. Headache trackers, which are applications that allow users to monitor things like their food intake and stress levels, could also be useful content for the consideration phase, Minen says. But, users should be cautious when making conclusions based on information from the tracking, she says. It may not be the true reflection of their headache triggers.